How We Work

We work consultatively with you to build a functioning GTM engine for the European market.

01The engagementLaunch · 4–6 weeks

A three-step
commercial deployment.

Typical launch window 4–6 weeks, from opening kick-off through to the first customer conversations.

  1. 01Wk 1–2

    Market audit & channel design.

    We align on your target markets and ideal customer profile, then work through the minimum requirements you need to enter those markets. Together, we design top-of-funnel channels to start building traction for your brand.

  2. 02Wk 3–4

    Native-speaker cold outreach.

    We deploy native speakers to run cold outreach in-language and book qualified discovery meetings directly onto your team's calendar. Our SDRs always have a minimum of 3 years sales experience and receive 1:1 coaching from our country experts. Your pitch, optimised for every market.

  3. 03Wk 5–6

    Playbooks & deal support.

    Dedicated per-market playbooks - objection handling, pricing framing, procurement norms, reference building - plus coaching for your internal AEs. Where you want more, we stay on the deals themselves: joining calls, managing pipeline and supporting you through to close.

02Deliverables

What each phase produces.

Building GTM is closely aligned with you and we are always in communication. Here's an overview of each phase - how far you run with us depends on the package you choose.

Phase 01

Market audit & channel design.

  • Align on ICP, targeted industries and "state of heaven"
  • Core KPI alignment for defining project success
  • Fundamentals review: reviewing the pre-requisites for market entry before launch
  • Channel and positioning strategy: Deciding how to approach leads and A/B test development
Phase 02

Native-speaker cold outreach.

  • In-language SDR desk staffed by native speakers with 3+ years of sales experience
  • Call scripts, email sequences and LinkedIn cadences written in-register, not translated
  • Qualified discovery meetings booked directly into your team's calendars
  • Weekly reporting on dials, connects, conversion and objection themes
Phase 03

Playbooks & deal support.

  • A written per-market playbook: objection handling, pricing framing, procurement norms
  • Reference-building plan for the first logos in each region
  • Coaching sessions for your internal AEs on regional buying culture
  • Dedicated AE support on live deals, from pipeline management through to close
  • Ongoing consulting, whether you take the motion in-house or keep us on it
03Engagement model

FAQs

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04Consultation

Book a consultation
call.

Speak with our experts about building your European sales pipeline. We will contact you within 24 hours to set up next steps.

Consultation · Confidential6 fields