SellToEurope helps non-European companies expand into Western Europe. We train your team for each market, build culture-sensitive playbooks, help rework positioning, and get hands-on in your deals, including operative support by native speakers.
There is no single go-to-market strategy that works from Lisbon to Helsinki. Every region of Europe has its own language, legal framework, business culture, and buying behaviour. Treating the continent as one market is not a recipe for success.
Europe is not a federation like the USA, but a collection of independent nation states with their own history, culture, and buying behaviours. Most people in Europe do not call themselves European, but French, German, Italian, etc.
Buying committees, decision cycles, trust-building, and even how "no" is communicated vary from market to market. The Dutch, for example, are exceptionally direct. The British are definitely not.
Many companies expand with a single GTM motion based on what works in their home country. Pitching a German with an American pitch deck results in lower win rates with no obvious reason why.
Hover over the map to preview the markets we serve.
Starting with a "market audit," we work together with you to help you expand your business into Europe.
We align on your target markets and ideal customer profile, check what you need in place to enter them, then build a playbook and structured coaching plan for your team.
We sit alongside your sellers on live European deals: joining calls, coaching reps between meetings, and helping through negotiation and procurement. Your team leads whilst we support wherever we can to generate results.
When your team lacks the language or the experience, we can provide expert native speakers who can supplement your internal teams. This extends from SDR work up to fractional European GTM strategy work.
If your question isn't here, pop it into the form at the bottom of the page and we'll get back to you.
40% close rate in the UK. 15% in France. Why such a big difference selling the same product to the same personas in two countries so close to each other? This was the question that kicked off a years long optimisation obsession and the development of a culture specific sales methodology. A personal connection to Kazakhstan, which revealed the wealth of innovative companies and driven entrepreneurs outside Europe looking to grow, led to the creation of SellToEurope.
Read the full story →Speak with our experts about building your European Go-To-Market. We will contact you within 24 hours to set up next steps.
