SellToEurope helps non-European tech companies win business in Western Europe. We give your team a sales playbook for each market, help rework positioning and pricing for its buyers, and get hands-on in your deals, adding native-speaker outreach where you need it.
There is no single go-to-market strategy that works from Lisbon to Helsinki. Every region of Europe has its own language, legal framework, business culture, and buying behaviour. Treating the continent as one market is the biggest reason expansion stalls.
Europe is not a federation like the USA, but a collection of independent nation states with their own history, culture, and buying behaviours. Most people in Europe do not call themselves European, but French, German, and Italian.
Buying committees, decision cycles, trust-building, and even how "no" is communicated vary market to market. The Dutch, for example, are exceptionally direct. The British are not.
Most companies expand with a single GTM motion and hope it works across the continent. It does not.
Hover over the map to preview the corridors we serve. Buyers expect English in the UK and Ireland and German across the DACH region of Germany, Austria and Switzerland. French covers France as well as Wallonia and parts of Switzerland, whilst a combination of English and Dutch serves the Netherlands + Nordics.
Every engagement starts with the market playbook: the right to pitch. From there we get as hands-on as your team needs, from live deal support to native-speaker outreach.
We align on your target markets and ideal customer profile, check what you need in place to enter them, then build a playbook for each market: how its buyers decide, what they need to trust you, how to frame price and handle objections.
We sit alongside your sellers on live European deals: joining calls, coaching reps between meetings, and helping through negotiation and procurement. Your team leads; we make sure the playbook holds up in real conversations.
When your team lacks the language or the hours, we add experienced native speakers (3+ years in sales) who open conversations in the buyer's language, following your market playbook.
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40% close rate in the UK. 15% in France. Why such a big difference selling the same product to the same personas in two countries so close to each other? This was the question that kicked off a years long optimisation obsession and the development of a culture specific sales methodology. A personal connection to Kazakhstan, which revealed the glut of innovative companies and driven entrepreneurs looking to grow abroad, led to the creation of SellToEurope.
Read the full story →Speak with our experts about building your European sales pipeline. We will contact you within 24 hours to set up next steps.
