Regional sales strategy and execution for Kazakh businesses to break into the European market.
There is no single go-to-market strategy that works from Lisbon to Helsinki. Every region of Europe has its own language, legal framework, business culture, and buying behaviour. Treating the continent as one market is the biggest reason expansion stalls.
Europe is not a federation like the USA, but a collection of independent nation states with their own history, culture, and buying behaviours. Most people in Europe do not call themselves European, but French, German, and Italian.
Buying committees, decision cycles, trust-building, and even how "no" is communicated vary market to market. The Dutch, for example, are exceptionally direct. The British are not.
Most companies expand with a single GTM motion and hope it works across the continent. It does not.
Hover over the map to preview the corridors we serve. English outreach is used for the UK and Ireland, German covers the DACH region encompassing Germany, Austria, and Switzerland. French covers France as well as Wallonia and parts of Switzerland, whilst a combination of English and Dutch serve the Netherlands + Nordics.
How we work to generate your business pipeline in Europe. Starting with building the fundamentals - the right to pitch - through to execution and closing.
We align on your target markets and ideal customer profile, then work through the minimum requirements you need to enter those markets. Together, we design top-of-funnel channels to start building traction for your brand.
We deploy native speakers to run cold outreach in-language and book qualified discovery meetings directly onto your team's calendar. Our SDRs always have a minimum of 3 years sales experience and receive 1:1 coaching from our country experts. Your pitch, optimised for every market.
Dedicated per-market playbooks - objection handling, pricing framing, procurement norms, reference building - plus ongoing consulting for your internal AEs to lift close rates once meetings are handed over.
40% close rate in the UK. 15% in France. Why such a big difference selling the same product to the same personas in two countries so close to each other? This was the question that kicked off a years long optimisation obsession and the development of a culture specific sales methodology. A personal connection to Kazakhstan, which revealed the glut of innovative companies and driven entrepreneurs looking to grow abroad, led to the creation of SellToEurope.
Read the full story →Speak with our experts about building your European sales pipeline. We will contact you within 24 hours to set up next steps.
