About Us
SellToEurope was founded by Richard, who holds three European passports, speaks three languages and spent seven years selling software across Europe. It exists to solve one problem: non-European tech companies build competitive products, then stall the moment they sell into Europe. We fix the commercial side, country by country.
Why win rates in London
and Paris were never going to match.
Richard holds three European passports, speaks three languages and brings seven years of Europe-wide sales experience. After growing up in the UK, he moved to Munich to further his career and take on the challenge of the DACH market.
Managing a pan-European pipeline, win-rate discrepancies soon became clear. Why could he close at 40% in the UK and only 15% in France? The answer was culture.
Selling to Europe is not like selling to the US. It is not one market but many, and to be successful here you need to know what makes each one different - that conviction is what SellToEurope is built on.
Through personal connections to Kazakhstan, Richard travels to the country frequently and noted the high concentration of innovative tech businesses in both Almaty and Astana. Here were two cities full of highly driven entrepreneurs, developing products with little to no brand awareness in Europe. That is the problem SellToEurope is built to fix.
A GTM engine, not an agency.
Richard spent years running EU wide sales in SaaS companies before founding SellToEurope. We hire experienced native-speaker SDRs and manage them directly, managing them as one team alongside your AEs.
Our approach is deeply consultative, tailored not just to the targeted markets but to your company too. Sales happen where trust between people exist, which is why we make sure our SDRs truly know and believe in your product.
We limit the number of companies we work with at once. This way we stay focussed and keep our quality high.
30+ markets, one buying continent.
Europe is not one market - it is a collection of markets with different buying norms, procurement cycles and reference expectations. Selling on a continent wide basis hurts win rates and stagnates growth.
We always work with regional specialists, so German buyers hear from a German, French from a French, and so on. Instead of having a compromise solution for the continent, we offer a specialised one for every region.
Principles.
- 01
Always market-aware.
We organise coverage by language and culture. German covers DACH, French covers France with francophone Belgium and Romandy, Dutch covers the Low Countries.
- 02
Native voices only.
Every outbound call is placed by a native speaker with at least 2 years sales experience. No generic english pitches, no call centres.
- 03
Beyond booked meetings.
We exist to generate revenue in Europe for non-European businesses. Our work does not finish with handover to your AEs - we help you get deals over the line.