About Us
SellToEurope was set up to solve one specific problem: Central Asian technology companies build genuinely competitive products, then stall the moment they try to sell them into Europe. We fix the commercial side.
Why win rates in London
and Paris were never going to match.
Richard holds three European passports, speaks three languages and brings seven years of Europe-wide sales experience. After growing up in the UK, he moved to Munich at 20 to learn a new language and start his career in sales.
Managing a pan-European pipeline, win-rate discrepancies soon became clear. Why could he close at 40% in the UK and only 15% in France? The answer was culture.
Selling to Europe is not like selling to the US. It is not one market but many, and to be successful here you need to know what makes each one different — that conviction is what SellToEurope is built on.
Through personal connections to Kazakhstan, Richard spends significant time in both Almaty and Astana. The concentration of innovative businesses offering solutions seemingly superior to their European counterparts begged the question - why are these businesses not in Europe?
A GTM engine, not an agency.
Richard spent years running European sales inside SaaS companies before founding SellToEurope. We hire experienced native-speaker SDRs and manage them directly, managing them as one team alongside your AEs.
Our approach is deeply consultative, tailored not just to the targeted markets but to your company too. Sales happen where trust between people exist, which is why we make sure our SDRs truly know and believe in your product.
We limit the number of companies we work with at once. This way we stay focussed and keep our quality high.
27 cultures, one buying continent.
Europe is not one market - it is a collection of markets with different buying norms, procurement cycles and reference expectations. Selling on a continent wide basis hurts win rates and stagnates growth.
We always work with regional specialists, so German buyers hear from a German, French from a French, and so on. Instead of having a compromise solution for the continent, we offer a specialised one for every region.
Principles.
- 01
Always market-aware.
We organise coverage by language and culture. German covers DACH, French covers France with francophone Belgium and Romandy, Dutch covers the Low Countries.
- 02
Native voices only.
Every outbound call is placed by a native speaker with at least 2 years sales experience. No generic english pitches, no call centres.
- 03
Beyond booked meetings.
We exist to generate revenue in Europe for Central Asian businesses. Our work does not finish with handover to your AEs - we help you get deals over the line.