Selling to Europeans is Sch__ße*
*That means shit in German.
Some of your buyers might know that - maybe you do too - but you probably don’t want to swear at them when you’re trying to sell your product.
Or maybe you do (we don’t judge).
Culture.
It’s important.
If you’ve ever been to Paris and tried to order a pain au chocolat, you might have noticed that the French have slightly different standards when it comes to service than us.
We did too.
And if ordering a pastry with a less than perfect accent is enough to trigger an eye roll, what are your French prospects thinking when you roll out your All-American pitch deck?
What We Do
Understand target markets
Want to know why your win rate is higher at home than overseas?
We work together with you to analyse the impact of culture on your sales, focussing specifically on your target markets.
Management schools have taught the importance of culture for decades - but you’re still using the same old one size fits all approach for every target market.
With the help of data, we’ll find out where we can help you sell better.
Win in Europe
With our culture coaching for sales teams, we’ll train you and your team to become better cross cultural communicators.
How should a pitch deck look in France? What do Germans need to see in a good case study? How can I get Italians to stick to my timeline?
We’ll answer all of this - and set you up for success in Europe.
Who We Are
Richard Williams
The Brit in Germany
Born and raised in south-east England, Richard moved to Munich, Germany in 2020 and fell in love with the culture and language.
Working at multiple businesses as a senior account executive, he noticed cultural differences played a role when he was selling to different countries, and developed a framework to adapt.
Jake Page
The American in America
Jake joined a European startup working remotely from the US in 2021, and found he needed to adapt to the European way of working.
With his wealth of experience as top performer in the US, he wants to help other companies avoid the same pitfalls he experienced dealing with European clients.
